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Owoyemi, Ali (2024) Building a Sustainable Future: How Can Digital Marketing Grow the League of Ireland? Undergraduate thesis, Dublin, National College of Ireland.
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Abstract
In the field of sports promotion in the League of Ireland, Digital Marketing techniques have been hindered. The full potential of Digital Marketing tactics has not yet been realized. Primarily the roots stem from insufficient investment in digital marketing, poor use of social media and inadequate knowledge of digital marketing. This dissertation aims to examine how digital marketing techniques can aid the League of Ireland to gain popularity and strengthen its relationship with its core audience.
A thorough examination of League of Ireland attendances following the first quarter of the 21/22 season. It revealed a 25% increase from the previous comparative period, a 40% increase from 2018, and a 56% increase from 2017 & top-tier turnout was 2,878, up from 2,082 in the previous year. Even while this sounds great, we are still trailing England's National League, whose total attendance for the 21/22 season is 3,018. It stands at 4,924 in League Two. The number in League One is 10,034. Huge differences are evident (O’Riordan, 2022).
The general situation continues to remain the same as before, The League of Ireland is struggling to expand beneath the covers of an enormously powerful industry. It emphasizes the necessity for Irish clubs to provide players with something unique in the event that they are unable to rival one another on the basis of assets, facilities, and, often, support. Therefore, this research question asks How can Digital Marketing grow the League of Ireland Premier Division?
In other sports leagues, (Premier League, League Two, League One) Digital Marketing techniques have become indispensable instruments, providing exceptional chances to raise awareness, interact with supporters, and draw prospective audiences. The league of Ireland Premier Division can grow its existing base of supporters and engage a local and an international audience by utilizing social networking sites, digital channels, and data-driven strategies.
Evaluating Digital Marketings significance in promoting involvement revenue, and overall achievement in the modern sports world necessitates an exploration of the subtle ways through which it can be adapted to the peculiar requirements and difficulties facing the League of Ireland Premier Division.
The goal of this study is to determine the marketing tactics that League of Ireland clubs can employ in order to expand the league. Sports clubs can learn which marketing techniques are employed by a range of Irish football clubs by looking at this topic.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Supervisors: | Name Email MacDonald, Robert UNSPECIFIED |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure > Sports > Soccer H Social Sciences > HF Commerce > Marketing > e Marketing Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks G Geography. Anthropology. Recreation > GV Recreation Leisure > Sports > Sports Sponsorship |
| Divisions: | School of Business > BA (Honours) in Business Studies |
| Depositing User: | Tamara Malone |
| Date Deposited: | 19 May 2025 16:04 |
| Last Modified: | 19 May 2025 16:04 |
| URI: | https://norma.ncirl.ie/id/eprint/7558 |
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