Barve, Yash Dilip (2023) Assessing the Impacts of Digital Marketing and Sponsorship on the Football Industry as a Business and Their Implications on Fan Engagement. Masters thesis, Dublin, National College of Ireland.
Dwyer, Stephen (2017) An examination of the role of sports sponsorship, and its impact on consumer behaviour and buyer consumption levels in Ireland. Masters thesis, Dublin, National College of Ireland.
Foran, Darragh (2015) Alcohol sponsorship in sport: An investigation into the effect alcohol sponsorship has on young Irish adults. Masters thesis, Dublin, National College of Ireland.
Hogg, Elliot (2021) Football as a Growing Business, an in-depth Investigation into Sponsorship and Marketing. Masters thesis, Dublin, National College of Ireland.
Kumar, Samyuktha (2023) A Qualitative Study of Factors Affecting Brand Loyalty in Football. Masters thesis, Dublin, National College of Ireland.