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Dunne, Amy (2022) Do different generations have different reward preferences? A comparative study analysing the motivators and reward preferences of Gen Z in comparison to Gen Y. Masters thesis, Dublin, National College of Ireland.
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Abstract
The subject of reward is a widely researched topic that is studied by many academics, Generation Z on the other hand, has not been researched in depth by academics. Reward focuses on motivating employees to perform well. Generation Z are a cohort that are born between 1996-2012. This research looks at the generational differences between motivators and reward preferences, focusing on a comparison between Generation Z and Generation Y. Generation Z are entering the labour market and differences in cultural values and characteristics are apparent in their choices in career and their reward preferences. There is little research surrounding Generation Z in the workplace, this research aims to fill that gap and identify the needs of this generation. The main goal of the research is to identify what motivates Generation Z, what their reward preferences are, and whether they are different to Generation Y. The research is qualitative and interviews were used as a research method in order to gather the relevant data. The findings of the research show that Generation Z value career progression and are motivated by the work itself, while Generation Y have more of a focus on financial compensation and benefits. The findings show that employees within the pet retail sector feel undervalued and unmotivated, they believe the level of work they provide is not reflected by the rewards that the organisation offer. The main recommendation for this organisation is to restructure their reward scheme in order to avoid a one-fits-all approach in order to motivate all employees.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Performance Management > Motivation H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Performance Management > Reward Management |
| Divisions: | School of Business > Master of Arts in Human Resource Management |
| Depositing User: | Clara Chan |
| Date Deposited: | 18 Nov 2022 08:46 |
| Last Modified: | 18 Nov 2022 08:46 |
| URI: | https://norma.ncirl.ie/id/eprint/5865 |
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