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Open Innovation in Big 4's India – Study of Employee Engagement strategies using Open Innovation

Rachapalli, Vishnu Pranoy (2021) Open Innovation in Big 4's India – Study of Employee Engagement strategies using Open Innovation. Masters thesis, Dublin, National College of Ireland.

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Since poor employee engagement is causing high employee turnover in India, this research study focuses on Big 4 accounting companies of India; KPMG, Deloitte, PWC and Ernst & Young, that are famous for their superior and effective employee engagement strategies. This research eliminates the research gap; the gap that does not suggest innovative strategies to implement employee engagement strategies. To find out how the Big 4 companies are using open innovation to ensure employee engagement, primary (qualitative data) was collected. Two managers from each of the four companies was interviewed by using an open-ended questionnaire. The managers were selected as they directly develop and implement employee engagement strategies with the help of senior management and the HR department.

After conducting Zoom interviews with all these 8 managers, it was found that one way or another, these four companies are following open innovation in their employee engagement strategy. Apart from KPMG India, all the other three companies, Deloitte India, PWC India and Ernst & Young India are following intracompany open innovation as these three companies only consult with employees (internal stakeholders) regarding decisions and plans of employee engagement. On the other hand, KPMG India is following a publicly open innovation strategy as it consults with external communities and employees regarding decisions and plans of employee engagement.

Item Type: Thesis (Masters)
Subjects: D History General and Old World > DS Asia
H Social Sciences > HF Commerce > HF5601 Accounting
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Performance Management > Employee Engagement
Divisions: School of Business > Master of Science in Management
Depositing User: Clara Chan
Date Deposited: 15 Feb 2022 16:01
Last Modified: 15 Feb 2022 16:01

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