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The Motivation Levels of a Diverse Workforce in a Large Retail Organisation in Ireland

Procter, Michael (2014) The Motivation Levels of a Diverse Workforce in a Large Retail Organisation in Ireland. Undergraduate thesis, Dublin, National College of Ireland.

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The purpose of this dissertation is to examine the phenomena of motivation in a large retail organisation. How motivated people are in their work and how to possibly motivate them more has been the subject of much research over the last century. Why people work and are motivated differs from person to person for various reasons which we will discuss in this paper. Motivation is a very important issue in business as the productivity of employees affects the bottom line and ultimately the profit of a business.

Understanding how to motivate employees is extremely important in today’s world of global financial uncertainty and increasing globalisation and costs.

As Ireland has become more multicultural and this can be seen in the retail industry in particular, this paper looks at the link that diversity has with motivation of employees. The researcher will show in this paper that foreign people are motivated in a different way to the same work when compared with local employees.

The researcher examined literature on both motivation at work and the theories surrounding migrant workers and their motivations.

The researcher then looked to prove the statement that ‘foreign workers are more motivated than local employees’ by conducting quantitative research. This research involved analysing the data from a quantitative questionnaire of both local and foreign workers in a large retail store. This provided a primary source of data from which the researcher proved the theory.

Following on from the research, it is recommended that an analysis of different motivations in organisations be carried out in order to better manage employees and improve motivation.

In completing these tasks the objectives of this research project were met.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Performance Management > Motivation
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Retail Industry
Divisions: School of Business > BA (Honours) in Human Resource Management
Depositing User: Claire Wallnutt
Date Deposited: 21 Nov 2014 15:50
Last Modified: 21 Nov 2014 15:50

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