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What is the Impact of Corporate Social Responsibility on Employee Attraction and Retention? An Exploration

Ujah, Olivia Enyawu (2020) What is the Impact of Corporate Social Responsibility on Employee Attraction and Retention? An Exploration. Masters thesis, Dublin, National College of Ireland.

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Abstract

Corporate Social Responsibility (CSR) has long being a debatable concept in history as businesses and stakeholders are increasingly showing concern for society. This topic deals with how different organisations and companies undertake various CSR activities and how it impacts the employee’s engagement factors. Despite its rising popularity in recent times, CSR has been a long-standing trend. CSR defines the company as a collection of appropriate behaviours, which derive from the sense of obligation of the company to the effect of its actions on the society in which its business operates. The legal, economical, ethical, and discretionary expectations that society has on organisations, at a given time, encompasses the social responsibility of business. The public and civil rights advocates have also applied pressure to confront organisations to act responsibly and to raise their understanding of CSR. In this paper, data has been collected through primary sources of data by the survey. There were 80 respondents in a survey whereas, 20 questions were asked to these 80 respondents which were closeended. Consequently, the data was graphically and statistically analysed by using SPSS software and the key results of this research are that managers are more familiar with the CSR policies of the company. The main explanation for this may be the various roles and obligations that managers need to analyse. This provides them with access to the various internal debates as policies to be enforced and the awareness of the overall success of the company’s on-going CSR operation. Lastly, the research has also provided the list of recommendations.

Keywords: Corporate social responsibility, Organisational commitment, CSR Perception, Stakeholder Theory

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > Large Industry. Corporations. > Corporate Governance
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Employee Retention
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Recruitment
Divisions: School of Business > Master of Arts in Human Resource Management
Depositing User: Dan English
Date Deposited: 03 Feb 2021 18:15
Last Modified: 03 Feb 2021 18:15
URI: http://norma.ncirl.ie/id/eprint/4644

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