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An investigation into the key components of internal employer brand and its’ impact on organisational performance and retention of talent within the recruitment sector in Ireland

Murray, Aisling C. (2019) An investigation into the key components of internal employer brand and its’ impact on organisational performance and retention of talent within the recruitment sector in Ireland. Masters thesis, Dublin, National College of Ireland.

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Abstract

Purpose: In an increasingly competitive labour market, an organisations’ ability to attract and retain the right skills in the ‘war for talent’ is invaluable (Ronda, et al., 2018). In Ireland, recent studies demonstrate increasing competition within the labour market, with demand outweighing supply in 2018 (Hays Ireland, 2018). The focus of this research is to explore the impact of internal employer branding on organisational performance and retention of talent within the recruitment sector in Ireland.

Research Design/Methodology: For the purpose of this study, the author pursued a qualitative, inductive approach to data collection, conducting non-standardised, semi-structured interviews with a number of representatives within the Irish recruitment sector. Results were extrapolated using thematic analysis, in which the author identified key themes in line with the research objectives. These themes were then discussed and analysed, with reference to both the primary and secondary data collected as part of the study.

Findings: The findings from this dissertation, suggest the indubitable importance of internal employer branding as a key tool for retention and business performance. The findings present a significant shift in how organisations view internal employer branding, establishing that many senior management teams are beginning to place greater strategic emphasis on internal employer brand. It was also noted that financial reward is no longer a key pull factor for employees and the need for employers to consider intangible elements of the employment experience when developing their Employer Value Proposition was also established. The fundamental finding of this study is communication. Effective internal communication that is open and transparent should be the basis for any internal employer brand in order for organisations to keep employees engaged, retain talent and improve business performance.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Employee Retention
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management
H Social Sciences > HD Industries. Land use. Labor > Issues of Labour and Work > Talent Management
Divisions: School of Business > Master of Arts in Human Resource Management
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 16 Oct 2019 14:48
Last Modified: 16 Oct 2019 14:48
URI: http://norma.ncirl.ie/id/eprint/3933

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