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Potential impact of Augmented Reality in the retail sector in India

Muralidharan, Abhinand (2023) Potential impact of Augmented Reality in the retail sector in India. Masters thesis, Dublin, National College of Ireland.

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Augmented reality is a major trend that, as of late, has been receiving a great deal of attention from a wide variety of enterprises, as well as their interest. The use of computer-made innovations in stores has the potential to improve the experience that customers have, which is especially important in the retail industry. We investigated the impact that augmented reality has on retail establishments in India as part of our study.

Each one of the conceivable outcomes and complications has been thoroughly considered. Customers may be encouraged to buy and try on additional things at retail stores by utilizing technology, which is beneficial for the customers and results in increased revenue for the retailers. Augmented reality has demonstrated that it has good potential to make the process in many nations more active, effective, and important since it was first utilized. This potential has been exhibited since the technology was first employed. This is since its sophisticated technology enables users to connect with virtual and real-time applications and provides them with experiences that are more natural. To collect data for this study from a group of respondents who have gone to the store and have knowledge and experience with purchasing and shopping, we employed surveys that the respondents themselves administered.

A questionnaire that was piloted in the field was used to collect the first set of data, and book reviews of research articles were used to collect the second set of data. Both sets of data were collected in this manner. We utilized IBM SPSS to analyse the primary data. The reason that the incorporation of augmented reality into retail settings has garnered a lot of attention is reinforced by the fact that it gives customers the opportunity to participate in experiences that are true to life. The benefits of virtual reality are discussed in this research article. After going through the findings of the research, augmented reality technologies, in general, offer promising future applications and advantages that may be applied in retail businesses. This conclusion highlights several issues with augmented reality, some of which may be solvable with more research in the near or far future.

Item Type: Thesis (Masters)
Del Rosal, Victor
Subjects: H Social Sciences > HF Commerce > Marketing > Advertising
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Retail Industry
T Technology > TA Engineering (General). Civil engineering (General) > Systems engineering > Simulation methods > Mathematical models > Computer simulation > Virtual reality
Divisions: School of Business > Master of Science in International Business
Depositing User: Tamara Malone
Date Deposited: 21 Aug 2023 13:37
Last Modified: 21 Aug 2023 13:37

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