Kotha, Phanisai (2025) Network-based social media sentimental analysis on twitter. Masters thesis, Dublin, National College of Ireland.
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Abstract
The purpose of this research is to determine the level of efficiency of the classical machine-learning and the transformer-based models in large-scale Twitter sentiment analysis with the Sentiment140 Dataset. This project aims to address the issues pertaining to the lack of comparative studies focusing on the traditional and transformer models, the growing dependency on social media for analytics, and the understanding of the audience‘s opinion response. A thorough and robust preprocessing application was created, and subsequent to the development of Logistic Regression and the Support Vector Machine, the fine-tuned BERT model was applied. These models were tested and evaluated through metrics of efficiency and accuracy, precision, recall, F1 score, with confusion matrices and ROC/AUC analysis. BERT was proven to be the most accurate with a score of 0.84 and the most outstanding discrimination ability, though the classical models provided a more than competent baseline with a higher degree of efficiency. In order to offer real-time sentiment classification and support the exploration of an interactive knowledge graph for users, a Streamlit application was created. The findings of the research show a strong trade-off between accuracy and efficiency and should help users identify models to improve efficiency based on available resources and performance needs.
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