How does digital innovation have an effect on sustainable enterprises and how these issues correlate to urban development, and what is public opinion on them?

Üçok, Sarper (2025) How does digital innovation have an effect on sustainable enterprises and how these issues correlate to urban development, and what is public opinion on them? Masters thesis, Dublin, National College of Ireland.

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Abstract

The paper researches the role of digital innovation practices towards the sustainability performance of enterprises in different parts of the world. These four major independent variables include the adoption of green technologies, the extent of digital integration, data analytics of sustainability, and the digital supply chain management which are specifically investigated in the research. Structured Likert-scale questionnaire in quantitative approach was used where 150 random people were sampled based on simple random sampling. The philosophy of research design is based on the positivist ideology and is provided in a deductive manner allowing testing of hypothesis by conducting statistical tests of correlation and regression analysis in the SPSS. The conclusions will attempt to expose any meaningful relationships that exist between digital innovation-based strategies and environmental, social and economic aspects of enterprise sustainability performance. A conceptual framework is also part of the study in an attempt to illustrate these relationships and hypothesis testable are proposed. The study makes a distinctive contribution to the increasing body of knowledge on the digital revolution in emerging economies in addition to providing useful information to policymakers and business entrepreneurs on how to sustain the development process with the application of technology.

Item Type:	Thesis (Masters)
Supervisors:	Name Email Cleary-Gaffney, Michael UNSPECIFIED
Uncontrolled Keywords:	Adoption of Green Technologies; Level of Digital Integration; Use of Data Analytics for Sustainability; Digital Supply Chain Management; Sustainability Performance of Enterprises
Subjects:	T Technology > T Technology (General) H Social Sciences > HD Industries. Land use. Labor > New Business Enterprises H Social Sciences > HD Industries. Land use. Labor > Business Logistics > Supply Chain Management H Social Sciences > HT Communities. Classes. Races > Urban Sociology > Urban Renewal
Divisions:	School of Business (- 2025) > Master of Science in Entrepreneurship
Depositing User:	Ciara O'Brien
Date Deposited:	12 Feb 2026 10:35
Last Modified:	12 Feb 2026 10:35
URI:	https://norma.ncirl.ie/id/eprint/9131

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