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Demographic, social-psychological, technical and economic factors affecting electric vehicle preferences of Turkish consumers

Parlayan, Inci Irem (2024) Demographic, social-psychological, technical and economic factors affecting electric vehicle preferences of Turkish consumers. Masters thesis, Dublin, National College of Ireland.

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Abstract

The aim of this study is to determine the attitudes and behaviours of Turkish consumers towards electric vehicles. Based on the findings, it has been determined that participants with past experience of using electric vehicles are generally satisfied with this experience and this satisfaction has an impact on their purchase intention. Perceived social norms arising from the positive attitudes of other electric vehicle owners affect the participants' electric vehicle purchase preferences. The domestic production factor was also found to have a supportive stance towards the purchase of electric vehicles. When the masses are analysed, it is seen that the response is higher among young people, educated people and high income earners. The main factors that constitute obstacles and negatively affect the intention to purchase electric vehicles are charging infrastructure, vehicle range and cost. Environmental impacts, less power application and low maintenance costs are the main reasons for respondents to purchase electric vehicles. Regarding the innovative characteristics of individuals, the research shows that innovative respondents have a higher purchase intention towards EVs and tests the hypothesis that owning an EV increases the status in the relevant segments among young respondents. An important insight from this analysis is that the impact of government incentives and infrastructure spending is insufficient. Therefore, it is expected that consumer awareness should be raised, existing infrastructure facilities should be provided and domestic products should be preferred.

Item Type: Thesis (Masters)
Supervisors:
Name
Email
Flores, Miguel
UNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > Psychology
H Social Sciences > Economics
G Geography. Anthropology. Recreation > GE Environmental Sciences > Environment
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Motor Industry
Divisions: School of Business > Master of Science in Management
Depositing User: Ciara O'Brien
Date Deposited: 12 Aug 2025 15:45
Last Modified: 12 Aug 2025 15:45
URI: https://norma.ncirl.ie/id/eprint/8520

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