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Mepani, Gautam Ajit (2024) Harnessing Sustainable Business Opportunities In The Plant-Based Food Industry. Masters thesis, Dublin, National College of Ireland.
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Abstract
The article contributes to the existing literature regarding the shifts in plant-based food industry through the examination of trends and reports that indicate the increasing interest of consumers in plant-based diets. The research makes use of secondary data and information collected through various research techniques such as market dynamics and trends, sustainability, company strategy, and customer preferences. Exploratory empirical evidence is supported by a literature review that reveals the shift towards sustainability in the food industry and the benefits of plant-based diets due to moral, health, and environmental reasons. Market research shows possible development of this sector by emerging innovative organizations. The research questions fit into the current status, driving forces, business aspects, sustainability strategies, start-up participation, and customer orientation of the sector.
Findings reveal several key themes: Nutritional adequacy/health concern, environmental impact, moral issues, most significant obstacle, innovation/competitive forces. Customer’s principal buying reasons are health, environmental impact as well as ethical factors. The main priorities of business owners are identified as sustainability practices, while challenges are stated in cost control and adequate nutrition provision for consumers. The experts in the field of food production stress on the positive effects of the plant-based diet on nutritional well-being as well as the problem of the lack of an adequate diet plan. This research would assist the businesses, the policymakers and the consumers in future towards the emerging trends in the food sector together with focusing on some of the alarming environmental issues. Finally, this research provides a way forward for the attainment of the sustainable and profitable future for the planet and the food industry based on the plant-based food sector and the accomplishment of environmental objectives.
| Item Type: | Thesis (Masters) |
|---|---|
| Supervisors: | Name Email Keating, Frances UNSPECIFIED |
| Subjects: | H Social Sciences > Economics > Business H Social Sciences > HF Commerce > Marketing > Consumer Behaviour H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Food Industry H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Agriculture Industry > Plant products industry |
| Divisions: | School of Business > Master of Science in Management |
| Depositing User: | Ciara O'Brien |
| Date Deposited: | 12 Aug 2025 12:32 |
| Last Modified: | 12 Aug 2025 12:32 |
| URI: | https://norma.ncirl.ie/id/eprint/8516 |
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