Analysis of Film Industry After the Covid 19 Pandemic

McDermott, Shane Gerard (2024) Analysis of Film Industry After the Covid 19 Pandemic. Masters thesis, Dublin, National College of Ireland.

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Abstract

The film and movie theater industry is an important and historic industry that operates worldwide and was impacted by the covid 19 pandemic as well as how the industry has emerged from the pandemic. The covid 19 pandemic impacted many industries globally so in this paper how covid impacted such an established and global industry will be analyzed. The industry has faced problems with film production being shut down, so it is going to be examined how an industry reacts when there is not enough demand to meet the supply. The industry has renet change with the introduction of online direct to consumer distribution method in streaming services, so we evaluate the impact that had to market and the disruption that was caused in the industry. With the covid 19 pandemic only recently occurring there has been very little research into how the film industry has been affected. the research question is Did the covid 19 pandemic negatively impact the film and movie theater industry and how the impact effect of the pandemic impact the distribution methods and consumers with consumers behavior in this market and affect consumers viewing habits?, with the aims of the research to find the effect that the covid 19 pandemic had on distribution methods, consumer beahviour and interest and price within the industry. To complete this analysis quantitative research will be used to examine the data on consumers viewing habits and behaviour to see how the have been changed since the pandemic and what changes that they have caused in the industry.

Item Type:	Thesis (Masters)
Supervisors:	Name Email -, - UNSPECIFIED
Subjects:	H Social Sciences > Economics > Business H Social Sciences > HF Commerce > Marketing > Consumer Behaviour R Medicine > Diseases > Outbreaks of disease > Epidemics > COVID-19 Pandemic, 2020- H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Film Industry
Divisions:	School of Business > Master of Science in International Business
Depositing User:	Ciara O'Brien
Date Deposited:	11 Aug 2025 11:44
Last Modified:	11 Aug 2025 11:44
URI:	https://norma.ncirl.ie/id/eprint/8483

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