Tools
Tools
Yayli, Senanur (2024) Impact of Smart Tourism Process on Consumer Behaviour and Satisfaction. A Survey Analysis Regarding Transformation of Conventional Operational Processes into Smart Tourism Processes of Ireland Tourism Industry. Masters thesis, Dublin, National College of Ireland.
Preview |
PDF (Master of Science)
Download (635kB) | Preview |
Abstract
In this study, the impact of smart tourism processes on consumers’ behavior and satisfaction is sought within the matrix of the Irish tourism industry. Using survey analysis, this research explores how traditional operational processes have evolved into smart tourism processes and how these evolutions impact consumers’ perception and experiences. From the survey data on the Irish tourism sector, new knowledge is derived on the awareness, acceptance, and influence of smart technology on consumer behavior and satisfaction. It is found that smart tourism enhances consumer experiences, re-engineers operational processes, and consequently influences tourists’ overall satisfaction during their sojourns to Ireland. The study contributes to scholarly knowledge by demonstrating how smart processes influence consumer behavior and satisfaction and offers practical implications for gaining an advantage in the digital-tribal tourism contemporary environment.
| Item Type: | Thesis (Masters) |
|---|---|
| Supervisors: | Name Email Kondamuri, Rakesh UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Marketing > Consumer Behaviour D History General and Old World > DA Great Britain > Ireland H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Tourism Industry |
| Divisions: | School of Business > Master of Science in Entrepreneurship |
| Depositing User: | Ciara O'Brien |
| Date Deposited: | 06 Jun 2025 10:59 |
| Last Modified: | 06 Jun 2025 10:59 |
| URI: | https://norma.ncirl.ie/id/eprint/7783 |
Actions (login required)
 |
View Item |