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Gumarus, Benny (2023) Facilitating Business Transactions in the Digital Era: An Analysis of the Impact of FinTech Development in Indonesia's E-commerce. Masters thesis, Dublin, National College of Ireland.
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Abstract
FinTech developments have shifted consumer behaviour in conducting digital transactions on Indonesian E-Commerce in payment transactions and adapting from traditional banking to digital transactions. The purpose of this study is to analyse what variables have an impact on consumer behaviour in adopting digital payment services in Indonesia by integrating the Technology Acceptance Model (TAM) to explain factors that significantly affect digital transactions. This research was conducted using factor analysis by applying the Confirmatory Factor Analysis (CFA) approach as a measurement model to measure the validity test as well as a structural model for analysis and determining the relationship between factors. The findings reveal that consumer intentions in conducting digital transactions are influenced by three factors accessibility, payment services, and security in adopting digital payments. This research can provide essential information for stakeholders in improving payment services and become a reference for policymakers in developing the right strategy for the development of digital payment services in the future.
| Item Type: | Thesis (Masters) |
|---|---|
| Supervisors: | Name Email Cosgrave, Noel UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Electronic Commerce H Social Sciences > HG Finance > Financial Services H Social Sciences > HG Finance > Fintech T Technology > T Technology (General) > Information Technology > Fintech |
| Divisions: | School of Computing > Master of Science in FinTech |
| Depositing User: | Tamara Malone |
| Date Deposited: | 09 Aug 2024 10:45 |
| Last Modified: | 09 Aug 2024 10:45 |
| URI: | https://norma.ncirl.ie/id/eprint/7022 |
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