Unfolding the Change Process in SME Marketing Competency: A Participative Case Study

Gross, Nicole (2012) Unfolding the Change Process in SME Marketing Competency: A Participative Case Study. In: Irish Academy of Management (IAM) Annual Conference. Irish Academy of Management, Maynooth, Ireland.

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Item Type:	Book Section
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Management of Change H Social Sciences > HF Commerce > Marketing H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions:	School of Business > Staff Research and Publications
Depositing User:	Tamara Malone
Date Deposited:	17 Feb 2023 09:36
Last Modified:	17 Feb 2023 09:36
URI:	https://norma.ncirl.ie/id/eprint/6189

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