Challenges in Using Social Media as a Recruitment Platform for an Unfunded Nationwide Online Survey: Irish Public’s Perception of the Disorders of Schizophrenia, Bipolar Disorder, and Autism

Hargreaves, April (2022) Challenges in Using Social Media as a Recruitment Platform for an Unfunded Nationwide Online Survey: Irish Public’s Perception of the Disorders of Schizophrenia, Bipolar Disorder, and Autism. In: SAGE Research Methods: Doing Research Online. SAGE. ISBN 9781529799781

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Abstract

This case study details the methods used to obtain a nationwide sample of adults residing in Ireland, using social media as a recruitment platform, without any funding or financial support. Many early science investigators do not have financial support for conducting research or have such limited funds that being able to save on recruitment expenditure would be valuable. Social media platforms have been explored as a research recruitment tool in several settings. However, their feasibility for collecting representative survey data, for a study with no financial support, remains unexplored. This case study aims to (1) describe the methodology used to recruit a nationwide sample of adults residing in Ireland to participate in a survey on mental health and (2) outline findings related to recruitment, challenges using social media as a recruitment platform, and strategies used to address these challenges.

Item Type:	Book Section
Uncontrolled Keywords:	Social media; recruitment; bipolar disorder; autism; disorders of perception; schizophrenia; Facebook; attitudes; mental health; Twitter
Subjects:	B Philosophy. Psychology. Religion > Psychology D History General and Old World > DA Great Britain > Ireland Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks
Divisions:	School of Business > Staff Research and Publications
Depositing User:	Clara Chan
Date Deposited:	21 Mar 2022 14:27
Last Modified:	21 Mar 2022 14:45
URI:	https://norma.ncirl.ie/id/eprint/5557

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