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Zucchinali, Alessandro (2025) Cultural influence on sustainability: A statistical analysis within Triple-Layered Business Model Canvas; Italian, Irish, and International scholars. Masters thesis, Dublin, National College of Ireland.
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Abstract
The growing interest in sustainability is deeply intertwined with cultural factors, influencing how companies and policymakers design context-sensitive strategies. The dominant exploration of this trend often treats Culture as a standalone item, separate from economic, environmental, and social considerations. Additionally, several studies have implemented analyses that explain national orlocal features, but do not explain the interconnections with Culture items and SDGs. These limitations enabled this research to explore possible influences between cultural variables and sustainability, implementing a quantitative exploration.
This dissertation utilized a sample of 85 respondents from Italian and Irish universities, collected in the spring of 2025, and conducted regressions and cluster analyses to provide a novel perspective on interdisciplinary and influencing factors. Implementing the Triple Layered Business Model Canvas (TLBMC) framework (Joyce & Paquin, 2016), we examined the impact of multiple cultural dimensions on economic, environmental, and social layers through statistical assessments. The first set of analyses was based on the FIELD, GENDER, NATIONALITY, and UNISTUDY as possible influences on variables, namely, WORD CONCERN and MAIN CONCERN (please see Annex 2). Subsequently, multiple regressions were conducted to explore the role of BARRIERS concerning two independent variables: WORD CONCERN and MAIN CONCERN. Additional models were also tested, including NATIONALITY, FIELD, and GENDER as independent determinants. Cluster analyses were also conducted, focusing on the FIELD variable linked with the BARRIERS, to explore potential associations between the type of university program and the patterns of responses. The model also investigated the role of GENDER and UNISTUDY, with further exploration based on MAIN CONCERN and WORD CONCERN. Lastly, two clusters were analyzed to explore the hypothetical influence of GEO on BUSINESS and COLLABORATION.
The results suggested that it is already difficult to define a clear cultural impact on sustainability; however, some outcomes highlighted a possible interconnection that requires further investigation in deeper studies. Therefore, the relationship between Culture and sustainability remains ambiguous and underexplored.
| Item Type: | Thesis (Masters) |
|---|---|
| Supervisors: | Name Email Del Rosal, Victor UNSPECIFIED |
| Subjects: | H Social Sciences > Economics > Business H Social Sciences > HD Industries. Land use. Labor > Large Industry. Corporations. > Corporate Governance G Geography. Anthropology. Recreation > GE Environmental Sciences > Environment |
| Divisions: | School of Business (- 2025) > Master of Science in Management |
| Depositing User: | Ciara O'Brien |
| Date Deposited: | 12 Jan 2026 13:06 |
| Last Modified: | 12 Jan 2026 13:06 |
| URI: | https://norma.ncirl.ie/id/eprint/9094 |
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