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Basavaboina, Pranay (2025) Understanding the Impact of Terrorism on Hotel Brand Perception: A Study across Major Global Cities. Masters thesis, Dublin, National College of Ireland.
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Abstract
The first chapter of the research is integrated with providing an introductory note on the various aspects that are to be covered within the entire paper. Regarding this, the aim, objectives, and research questions are to be framed within this particular chapter. Followed by this, the rationale and key structure of the study have also been incorporated. The second chapter emphasised the measures for crisis communication post terrorist attacks in the tourism industry. The peer-reviewed journals and articles were used to comprehend the role of strategic communication to build brand image for businesses.
The third chapter of this research has identified an appropriate methodological overview to successfully completing the research. This paper has utilised positivism research philosophy with a deductive research approach. The research has been completed through a primary quantitative data collection procedure in which a survey has been conducted. In the survey, a total of 20 closed-ended questions were asked of a random sample of 180 participants. The collected data have been analysed through the SPSS tool.
Chapter four has highlighted the post terrorism safety guidelines for the luxurious hotel brands after analysing long-term effect and luxury–security balance scores, which is 3.68. Trust on the safety preferences has boosted visitation and recommendations practices by the frequent visitors. The regression analysis test has evaluated that media coverage and advertisement cannot increase the recognition of hotels in Mumbai, Brussels, and Paris after the terrorist incidents. Crisis communication, service, and security have rebuilt the engagement of visitors by actively maintaining their loyalty. The concept of clear protocols and communication process has been reflected in the study to ensure effective guest experience and reduce consequences.
Chapter five consolidates the results of this research by directly connecting them to the original study objectives. It examines how terrorism changes hotel brand perceptions, trust, safety, and images and evaluates the findings within the context of the recovery trajectories in Mumbai, Paris, and Brussels. Finally, it presents limitations, future research avenues, and practical recommendations to improve hospitality crisis management.
| Item Type: | Thesis (Masters) |
|---|---|
| Supervisors: | Name Email Walsh, Jeffrey UNSPECIFIED |
| Subjects: | H Social Sciences > HV Social pathology. Social and public welfare > Criminology > Crimes and Offences H Social Sciences > HF Commerce > Marketing > Branding H Social Sciences > Economics > Business H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Hospitality Industry |
| Divisions: | School of Business (- 2025) > Master of Science in International Business |
| Depositing User: | Ciara O'Brien |
| Date Deposited: | 13 Dec 2025 14:34 |
| Last Modified: | 13 Dec 2025 14:34 |
| URI: | https://norma.ncirl.ie/id/eprint/9029 |
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