NORMA eResearch @NCI Library

The impact of employee benefits as retention strategy in a concept dining restaurant chain in India

Kumar, Sonal (2013) The impact of employee benefits as retention strategy in a concept dining restaurant chain in India. Masters thesis, Dublin, National College of Ireland.

[thumbnail of Master of Arts]
PDF (Master of Arts)
Download (2MB) | Preview


There are several studies conducted on organization’s retention strategy for various sectors, however, few studies explore the link between employee benefit as retention strategy in restaurant chains in India.

This study explores employee benefits as retention strategy in a chain of restaurants in India.

Qualitative descriptive structured interview questionnaire for HR manager and HR executives to get current trends and organizational strategy towards employee retention. Quantitative exploratory structured interview questionnaire for ex-employee to ascertain true facts of the summary of exit interview, and the cause of turnover.

Small restaurant sector of 32 outlets and 2750 employees spread across India.

64 ex-employees; two from each outlet selected through probability sampling, 32 HR managers and 32 HR executives selected purposive non-probability sampling shall be interviewed.

By means of structured interview questionnaire sent online to participants, the researcher aims at conducting the research.

The researcher will try to find out the gap in the organization’s retention strategy and the main reasons for the employee resignation against what was mentioned by them during their exit interview. After establishing an understanding of the employee and employer expectations by means of interview questionnaire, researcher recommends retention and engagement surveys for the organization under research.

This study concludes the importance of employee retention strategy in organization. While drafting new strategies, organizations should analyse the impact it brings along. Consideration of employee development along with the organization’s growth helps employees to align their goals with that of the organization. Recruitment and selection, employee engagement, organizational culture and benefits, training and induction if planned in advance, would save the organizational cost which is incurred with high employee turnover and lack of retention plans.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Employee Retention
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Food Industry
Divisions: School of Business > Master of Arts in Human Resource Management
Depositing User: Caoimhe Ní Mhaicín
Date Deposited: 29 Nov 2013 13:43
Last Modified: 29 Nov 2013 13:43

Actions (login required)

View Item View Item