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Mascarenhas, Trevor Thimothy (2024) Are United Kingdom online fashion retailers sufficiently implementing green or sustainable practices to ensure environmental protection and increase customer engagement? Masters thesis, Dublin, National College of Ireland.
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Abstract
Background: The fashion business is perhaps the greatest polluter on earth, contributing basically to environmental corruption through production waste, water use, and non-renewable energy source side-effects. However, possibility of sustainability has progressed inside the fashion industry, driven by growing buyer care and interest in eco-friendly things. Online fashion retailers in the United Kingdom are under pressure to take on green practices to direct their environmental impact and associate with an even more environmentally conscious customer base. UK fashion retailers like ASOS, Boohoo, and Burberry have begun different sustainability undertakings and plans.
Aim: The main aim of this research was to evaluate how much online clothing stores in the UK are incorporating responsible or environmentally friendly procedures into their company’s activities and to examine the effects of such procedures on consumer involvement and sustainability.
Objectives: The objectives of this current research were:
To investigate environmentally friendly methods that UK-based fashion internet merchants already use.
To evaluate client perspectives, beliefs, and understanding of environmentally friendly procedures in the UK’s e-commerce fashion sector.
To determine and examine the obstacles, difficulties, and limitations that fashion internet shops in the UK have when trying to adopt eco-friendly procedures.
To create valuable and practicable suggestions that fashion internet-based companies in the United Kingdom may apply to improve the use of sustainable procedures.
Research Methodology: The methodology of this dissertation is methodology which has outlined the required tools and elements to conduct the study. The utilisation of positivism philosophy and a deductive approach was crucial for the study’s descriptive research design for in-depth analysis. 25 managers of the United Kingdom online fashion retail organisations have been engaged to deliver primary qualitative data using simple random sampling. Ethics have been achieved successfully.
Findings: The researcher has discussed and analysed the data that were obtained from the survey process in which 25 managers of United Kingdom online fashion retail organisations were involved.
| Item Type: | Thesis (Masters) |
|---|---|
| Supervisors: | Name Email -, - UNSPECIFIED |
| Uncontrolled Keywords: | United Kingdom; online; fashion retailers; green practices; sustainable practices; environmental protection; customer engagement |
| Subjects: | H Social Sciences > HF Commerce > Business Ethics H Social Sciences > HF Commerce > Marketing > Consumer Behaviour G Geography. Anthropology. Recreation > GE Environmental Sciences > Environment H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Fashion Industry |
| Divisions: | School of Business > Master of Science in International Business |
| Depositing User: | Ciara O'Brien |
| Date Deposited: | 11 Aug 2025 11:40 |
| Last Modified: | 11 Aug 2025 11:40 |
| URI: | https://norma.ncirl.ie/id/eprint/8482 |
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