Social Media and Bank Runs: A Qualitative Thematic Study of User Response to Financial Crisis in the Digital Era

Telles, Adriana Cristina (2024) Social Media and Bank Runs: A Qualitative Thematic Study of User Response to Financial Crisis in the Digital Era. Masters thesis, Dublin, National College of Ireland.

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Abstract

Technology and the spread of news on social media platforms raised new alarms after the collapse of Silicon Valley Bank (SVB) and was responsible for the emergence and need for this study. This dissertation aims to assess how economically active users of Social Media Platforms (SMP) react to Financial Instability-Related Content (FIRC) in a viral context, as well as the emotional reactions and main strategies used by participants to understand the outcomes of a similar crisis. This study has an exploratory qualitative nature, with semi-structured interviews in which a thematic analysis approach was applied, and a narrative analysis was used as a complement. Eighteen economically active SMP users accepted to participate, all living in Ireland encompassing Irish and expatriates. Through thematic analysis, this research identifies a series of behavioural patterns originated by the access to technology, which shape the habits and attitudes of today's society. This analysis facilitated the development of the RapidTech Influence Model (RTIM), illustrating the swift transaction from social media engagement to immediate financial actions, highlighting the double-edged sword of digital convenience. This study concludes that FIRCs pose a threat to banks concerning liquidity risk, not only due to the spread of news on social media, but also because digital habits are integral part of a fast-paced technological innovations and banking habits, making virtual withdrawals a reality.

Item Type:	Thesis (Masters)
Supervisors:	Name Email Abdou, Rawayda UNSPECIFIED
Subjects:	H Social Sciences > HG Finance H Social Sciences > HG Finance > Banking H Social Sciences > HF Commerce > Marketing > Consumer Behaviour Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks
Divisions:	School of Business > Master of Science in International Business
Depositing User:	Ciara O'Brien
Date Deposited:	07 Jun 2025 11:29
Last Modified:	07 Jun 2025 11:29
URI:	https://norma.ncirl.ie/id/eprint/7805

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