Cosmetic Brand Preferences: An Analogy between Irish and Indian Youth

Punnakkal, Tanya (2024) Cosmetic Brand Preferences: An Analogy between Irish and Indian Youth. Masters thesis, Dublin, National College of Ireland.

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Abstract

This study delves into patron behaviour within the cosmetics marketplace, with a specific emphasis at the elements influencing buying picks and logo possibilities, particularly concerning L'Oréal and Maybelline. Primary information turned into accumulated thru surveys administered to a numerous sample, spanning a long time from 18 to over 50, with a concentration within the 25–40 age range. The contributors protected people of Irish and Indian nationalities, with a minor illustration of Indian respondents. The findings reveal that customers make splendour purchases on a month-to-month or irregular basis, with skin care and haircare emerging as the most well-known classes. Influential elements which consist of social media presence, logo recognition, pricing, and product satisfactory drastically form clients' buying selections. The analysis gives treasured insights into how age, gender, nationality, and educational backgrounds effect purchaser preferences, with implications for each L'Oréal and Maybelline's advertising strategies. Moreover, the test underscores the significance of digital marketing and advertising strategies in shaping purchaser perceptions of beauty manufacturers. While initial observations propose differing logo choices among Irish and Indian youngsters, in addition research is warranted for a comprehensive records. Overall, this has a study contributes vital insights into consumer behaviour inside the cosmetics market, facilitating informed advertising and advertising and marketing strategies and enriching enterprise information, for L'Oréal and Maybelline.

Item Type:	Thesis (Masters)
Supervisors:	Name Email Heywood Jones, Richard UNSPECIFIED
Uncontrolled Keywords:	Cosmetics Market; Consumer Behaviour; L'Oréal; Maybelline; Brand Preferences; Digital Marketing Strategy
Subjects:	D History General and Old World > DS Asia H Social Sciences > HF Commerce > Marketing > Branding H Social Sciences > HF Commerce > Marketing > Consumer Behaviour H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Cosmetics Industry D History General and Old World > DA Great Britain > Ireland
Divisions:	School of Business > Master of Science in International Business
Depositing User:	Ciara O'Brien
Date Deposited:	07 Jun 2025 10:55
Last Modified:	07 Jun 2025 10:55
URI:	https://norma.ncirl.ie/id/eprint/7801

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