Social Media for Business Growth: Why Small – Medium Enterprises Should Leverage The Use Of Social Media

Minar, Ingrid (2024) Social Media for Business Growth: Why Small – Medium Enterprises Should Leverage The Use Of Social Media. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

The use of social media drastically grown over the years with billions of people now actively using social media platforms every hour. In today’s social media driven environment, it is essential for small – medium enterprises (SMEs’) to understand the strategies behind using social media to grow their business. The purpose of this study acquire knowledge on leveraging social media for business growth: strategies and impacts for small – medium enterprises (SMEs). The research will further analyse how the utilisation of social media marketing can have a substantial effect on the growth and success of SME’s. The use of social media has grown drastically over the years, with billions of people using social media platforms every hour. Today many small - medium businesses are joining social media but don’t have an in depth understanding of how to use social media as a key marketing tool by having a strategy in place. Upon doing some research into this topic and being a business owner myself I was able to conclude many small-medium scale business owners tend to not have a deep understanding of why they should use social media and what they can gain from using it. My research will focus on defining what social media is in business terms, this includes a further analysis of strategies SMB’s can use, and the effectiveness of using these strategies. This study will apply an ethnographic research approach, and the aim of my research is to further explore why small and medium sized businesses should leverage using social media to scale their business. As a small-medium enterprise owner myself, who launched my business through social media platforms and have since used it as a key tool to further grow my clientele, market my products and services etc. I didn’t have much information on how to effectively utilize social media as a key marketing tool and I didn’t know how much of an impact using social media could have as although research has been conducted on social media marketing in general, there is a limited studies the deeply explore its application and impact within the SME sector. This has given me a drive to further explore this topic in hopes that SME’s will have better knowledge on how to harness the power of social media leading to sustained business growth and success.

Item Type:	Thesis (Undergraduate)
Supervisors:	Name Email -, - UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing > Branding H Social Sciences > HF Commerce > Marketing Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions:	School of Business > BA (Honours) in Business Studies
Depositing User:	Ciara O'Brien
Date Deposited:	26 May 2025 11:30
Last Modified:	26 May 2025 11:30
URI:	https://norma.ncirl.ie/id/eprint/7648

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