Attitudes & Perceptions Towards Cryptocurrencies, and DeFi Adoption in Traditional Banking Services: A Customer Approach (A Case Study of Nigeria)

Odiase, Eghosa Alex (2023) Attitudes & Perceptions Towards Cryptocurrencies, and DeFi Adoption in Traditional Banking Services: A Customer Approach (A Case Study of Nigeria). Masters thesis, Dublin, National College of Ireland.

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Abstract

This scholarly investigation delves into the profound impact of cryptocurrencies on the financial landscape, posing a formidable challenge to traditional banking models. The meteoric rise in popularity of digital currencies has fundamentally reshaped customer preferences and behaviours, compelling a thorough re-evaluation of the banking sector's strategic approaches. With a specific focus on Nigeria, this meticulously conducted study systematically achieves its objectives. Firstly, it rigorously evaluates customers' awareness and comprehension of cryptocurrencies and decentralized finance (DeFi). Secondly, it meticulously explores customers' opinions on cryptocurrency as an investment opportunity. Thirdly, the research delves into a comprehensive analysis of customer perceptions regarding the integration of DeFi and cryptocurrencies with traditional banking services. Finally, it identifies and elucidates the key elements that influence consumer acceptance or resistance to cryptocurrency and DeFi within the banking industry. Through a rigorous statistical analysis of a comprehensive survey encompassing individuals across various demographic factors, including age, location, and occupation, the study concludes that demographic factors do not significantly influence behavioural intentions regarding adoption. These findings provide valuable insights into the evolving dynamics between traditional banking practices and the burgeoning realm of digital finance. The study's contributions extend beyond academic understanding, offering practical implications for financial institutions navigating this transformative landscape.

Item Type:	Thesis (Masters)
Supervisors:	Name Email Del Rosal, Victor UNSPECIFIED
Subjects:	H Social Sciences > HG Finance > Banking H Social Sciences > HF Commerce > Marketing > Consumer Behaviour H Social Sciences > HG Finance > Money > Digital currency H Social Sciences > HG Finance > Financial Services H Social Sciences > HG Finance > Fintech T Technology > T Technology (General) > Information Technology > Fintech
Divisions:	School of Computing > Master of Science in FinTech
Depositing User:	Ciara O'Brien
Date Deposited:	29 Apr 2025 12:45
Last Modified:	29 Apr 2025 12:45
URI:	https://norma.ncirl.ie/id/eprint/7481

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