Key Challenges Faced by Irish Small and Medium Enterprises in Digital Transformation Post Covid19

Rosado Hercules, Raquel Ethelvina (2022) Key Challenges Faced by Irish Small and Medium Enterprises in Digital Transformation Post Covid19. Masters thesis, Dublin, National College of Ireland.

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Abstract

Digitalisation has revolutionised the world, creating benefits from digital data to support business growth (Parida, 2018). However, in the digital transformation process, the companies confront many challenges to successfully reach the digital objectives imposed upon them (Ng, 2021). Since the pandemic arrived digital adoption has increased (McKinsey, 2021) in an inadequate manner therefore this disorganised digital transformation strategy drives the company to fail (Boston Consulting Group, 2020) & (Ng, 2021). Vial recognised that digital transformation impacts organisations at every level (2019) and Rueckel, Muehlburger, and Koch (2020) developed a facilitator digital transformation factors framework that represents the four organisation layers such as Normative, Strategy, Tactical, and Operational and the manner how each of them impacts in the digital transformation process. As a result Organisational values, Management capabilities, Organisational infrastructure, and Workforce capabilities have their own digital transformation factors and elements (Rueckel et al, 2020) that need to be under inspection and control to align the company into the successful digital adoption process. This study is exploratory in nature aiming to examine the four organisational categories in the Irish small and medium enterprise (SMEs) and determine the key challenges in digital transformations that organisations are confronting. The study was developed as a mono-method qualitative approach. The primary data gathering instrument was semi-structured interviews and it is limited only to the company level. Organisational values and Management Capabilities imply vital factors driving the organisation toward the constant change that digital transformation brings. Therefore a scarcity of digital transformation values and vague digital leadership role is going to be more difficult for the adoption process.

Item Type:	Thesis (Masters)
Supervisors:	Name Email Hurley, David UNSPECIFIED
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Organisational Behaviour > Organisational Culture H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions:	School of Business > Master of Science in International Business
Depositing User:	Tamara Malone
Date Deposited:	31 Mar 2023 11:21
Last Modified:	31 Mar 2023 11:21
URI:	https://norma.ncirl.ie/id/eprint/6398

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