NORMA eResearch @NCI Library

An Investigation Into Current Attitudes Towards Corporate Environmentalism Within Ireland

Johnson, Amy (2022) An Investigation Into Current Attitudes Towards Corporate Environmentalism Within Ireland. Masters thesis, Dublin, National College of Ireland.

[thumbnail of Master of Science]
PDF (Master of Science)
Download (583kB) | Preview


Although there have been many studies carried out investigating the influences and factors surrounding environmental attitudes and behaviours, the researcher identified a gap in existing theories surrounding corporate environmentalism. The researcher could not identify any existing literature that examines individuals attitudes and behaviours regarding corporate environmentalism, and their awareness as consumers. Therefore, it is evident that further research is needed surrounding the topic, as environmentalism is an issue that affects everyone, and companies and corporations have such a huge contribution to environmental issues. According to Jowit (2010), companies and corporations cause approximately $2.2 trillion of damage to the planet annually, being a major contributor to many environmental issues.

The aim of this research paper is to identify the attitudes and behaviours of individuals living in Ireland, and their levels of awareness surrounding corporate environmentalism. The primary objectives are to investigate the influence of residential location on attitudes and behaviours, to investigate the existence of a value-action gap, to investigate gender and age as a factor determining attitudes and behaviours, and to investigate the awareness of individuals purchasing habits as consumer.

To determine these objectives, a quantitative deductive approach to the research was applied, resulting in a total of 129 participants, all of whom are over 18 years of age, and are currently residing in Ireland. A survey was the primary data collection instruments and the data was then analysed by thematic analysis.

Item Type: Thesis (Masters)
Macdonald, Robert
Subjects: H Social Sciences > HF Commerce > Business Ethics
G Geography. Anthropology. Recreation > GE Environmental Sciences > Environment
H Social Sciences > HD Industries. Land use. Labor > Large Industry. Corporations.
Divisions: School of Business > Master of Science in International Business
Depositing User: Tamara Malone
Date Deposited: 21 Mar 2023 15:31
Last Modified: 21 Mar 2023 15:31

Actions (login required)

View Item View Item