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Condon, Ava (2022) An Androgynous leader: The best of both worlds. A study regarding gender stereotyping issues within management - why androgynous leaders are the best leaders. Undergraduate thesis, Dublin, National College of Ireland.
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Abstract
A pivotal part of any retail store is the management. This research project focuses in to which management is the best for a retail store, while discussing the differing factors that stereotypical male, stereotypical female and androgynous leaders offer a retail store. This study examines how stereotypical male and stereotypical female leaders differ, yet a blend of both of these stereotyped leadership styles, as an androgynous leader, an androgynous leader would be the most beneficial within the retail workspace.
Within the past century, issues regarding gender have been prevalent within the workplace. This affects management and the how managers may be perceived which affects all types of management, including retail management. These issues are explored with qualitative and quantitative approaches throughout the research project to pose the question if androgynous leaders are the best type of leader for a retail environment. The differences between stereotypical male, stereotypical female and androgynous leaders approaches to management are dissected compared throughout the research. It is revealed through the research and literature reviews that stereotypical female leaders are the most preferred retail manager type. Although differing from the original hypothesis of the research project, it is analysed throughout the discussion and conclusion that perhaps androgynous leaders are not the best leaders for a retail environment in particular. However an Androgynous leader may be best for a different type of industry. With further research, this could be explored. As a female stereotypical leadership style is closely related to a relationship orientated and transformational leadership style, which heavily is influenced by communication, it suggests that perhaps this is the reason why a stereotypically female leader is more suited to a retail environment.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | H Social Sciences > HQ The family. Marriage. Woman > Gender H Social Sciences > HM Sociology > Leadership H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Leadership H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Retail Industry |
| Divisions: | School of Business > BA (Honours) in Business Studies |
| Depositing User: | Clara Chan |
| Date Deposited: | 20 Sep 2022 15:56 |
| Last Modified: | 20 Sep 2022 15:56 |
| URI: | https://norma.ncirl.ie/id/eprint/5775 |
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