Impact of AI with the User’s Data regarding Facebook Business and Targeted Advertising in the United States in Tourism Industry

Seshappa, Aishwarya Sarma (2021) Impact of AI with the User’s Data regarding Facebook Business and Targeted Advertising in the United States in Tourism Industry. Masters thesis, Dublin, National College of Ireland.

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Abstract

The study on this paper has focused on the impact and benefits that of using advanced technological tool has been faced by the organisations that operate in the tourism sector of the United States of America. The impact that Artificial Intelligence has possessed on the social media platform of Facebook has been the main researched area of this paper. The enhancement of the area of information and technology has been the main discussed area in this paper. Different factors related to research methodology has also been discussed in this research paper. After analysing the data, it has been found that most of the respondents out of the selected sample size of this paper has agreed to the fact that Artificial Intelligence possess an important part in acquiring the data related to the alterations of the behaviour of the consumers of the American tourism sector. This study has successfully achieved the aim of this research, which focused on analysing the Impact of AI with the user's data regarding Facebook business and Targeted Advertising in the United States in Tourism Industry. The study shows that in most of the cases, like content development, Google ad management, online customer behaviour analysis, programmatic advertisement creation, most of the respondents agreed to consider the role of AI in Facebook ads to manage the business efficiently. It has also been found here that the artificial intelligence which Facebook is using is something through which everyone can benefit from the use of this advertising platform. The recommended steps would help the people to conduct the study on similar kind of topic, so that the outcomes can be met in a more structured and efficient way.

Item Type:	Thesis (Masters)
Subjects:	E History America > E151 United States (General) Q Science > QA Mathematics > Electronic computers. Computer science T Technology > T Technology (General) > Information Technology > Electronic computers. Computer science H Social Sciences > HF Commerce > Marketing > Advertising Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Tourism Industry
Divisions:	School of Business > Master of Science in International Business
Depositing User:	Clara Chan
Date Deposited:	05 Mar 2022 10:17
Last Modified:	05 Mar 2022 10:17
URI:	https://norma.ncirl.ie/id/eprint/5539

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