How Multi-Level Marketing distributors have adapted to the Covid-19 Pandemic

Crimmins, Vicki (2021) How Multi-Level Marketing distributors have adapted to the Covid-19 Pandemic. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

The following body of research is an investigation of the exploration of how Multi-Level Marketing distributors and companies have adapted to the Covid-19 Pandemic. The Covid-19 pandemic has resulted in 350,000 people in Ireland being on the pandemic unemployment payment (Aodha,2020). During this time, it has left many people vulnerable due to unemployment in this time of uncertainty. The aim of this study is to examine how Multi-Level Marketing companies have adapted to the Covid-19 Pandemic to potentially heighten fears of individuals and determine the hypothesis if they have benefited. Multi-Level Marketing companies use social media to make sales and recruit employees, this research examines the ontological position in terms of how social media alters the way we view the world. A decision into this field was proven to be significant as many literature texts exist of the unethical issues associated with Multi-Level Marketing companies, this research aims to dive into how these companies are operating during the Covid-19 Pandemic.

Item Type:	Thesis (Undergraduate)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Management of Change H Social Sciences > HF Commerce > Marketing Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks
Divisions:	School of Business > BA (Honours) in Business Studies
Depositing User:	Clara Chan
Date Deposited:	04 Feb 2022 12:11
Last Modified:	04 Feb 2022 12:11
URI:	https://norma.ncirl.ie/id/eprint/5383

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