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Sexton, Sandra (2014) The use of organisational communication to facilitate the implementation of change by reducing employee resistance. Undergraduate thesis, Dublin, National College of Ireland.
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Abstract
The overall topic relates to the use of communication during change management to ultimately reduce employee resistance to change.
Change management is a major part of organisations due to the ever changing environment. Survival within the market place is one of the main reasons an organisation is forced to change. Organisations need to update, develop and ultimately stay one step ahead of their competitors.
Identifying a process throughout the implementation of change is key. In relation to process a number of models will be put forward. Communication also plays a major role in the process. With employees at the centre of change it is important they are fully updated with all changes. Resistance is also a factor and the need to manage resistance.
This dissertation sets out to examine the role communication has in change management and how it can assist in overcoming resistance. The importance of following a clear process will also be examined.
This will be achieved by conducting a full analysis of the literature in the areas of change management, communications during change management and resistance to change management. Following this a case study will be identified and examined in further detail with particular emphasis on recent change management that took place in the form of an acquisition and integration.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Management of Change H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Effective Communication |
| Divisions: | School of Business > BA (Honours) in Human Resource Management |
| Depositing User: | Claire Wallnutt |
| Date Deposited: | 21 Nov 2014 18:48 |
| Last Modified: | 21 Nov 2014 18:48 |
| URI: | https://norma.ncirl.ie/id/eprint/1814 |
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