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The Effects of Video Priming on Motivation and Future Investments towards Sport in Young Females

O’Callaghan, Sarah (2021) The Effects of Video Priming on Motivation and Future Investments towards Sport in Young Females. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

The present study investigated whether intrinsic motivation can be primed using generalisable stimuli with the underpinnings from observational learning theory. This study also investigated whether this predicts higher future investment towards sport in young females aged 18-24. The PDSQ measure was used to explore the relationship between sport club membership under the age of eighteen and after the age of eighteen. Research has shown autonomous motivation can be primed in laboratory settings with unrelated priming tasks such as ‘word scramble test’. The current study sought to expand on this research and increase the ecological validity of priming in real-life settings using videos with matching gender role models. A total of 59 female participants completed the experiment, 28 in the experimental group and 31 in the control group. Findings from an independent t-test found significantly higher investment towards sport for the control group but not for the experimental group. A paired samples t-test found a significant difference in motivation in the experimental group but not the control group. Post hocs analysis using Wilcoxon Signed Rank test found a significant difference from time 1 to time 2 in all variables from the BREQ-2 scale for both groups. There was no correlation found using Spearman rho between sport club memberships before and after the age of eighteen. The findings from this study provide empirical evidence that motivation can be primed however, the prediction of behaviour from motivation needs further investigation. Practical implications regarding education, health and media priming are discussed.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Video priming; Motivation; Self-determination; Observational learning; Female; Sport
Subjects: B Philosophy. Psychology. Religion > Psychology
H Social Sciences > HQ The family. Marriage. Woman
B Philosophy. Psychology. Religion > Psychology > Cognitive psychology
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Performance Management > Motivation
G Geography. Anthropology. Recreation > GV Recreation Leisure > Sports
Divisions: School of Business > BA (Honours) in Psychology
Depositing User: Clara Chan
Date Deposited: 13 Aug 2021 11:59
Last Modified: 16 Sep 2021 15:45
URI: http://norma.ncirl.ie/id/eprint/4960

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