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The impact of creating loyalty in employees to create a competitive advantage for organisation within the hospitality industry

Udoh Augustine, Nsikak (2020) The impact of creating loyalty in employees to create a competitive advantage for organisation within the hospitality industry. Masters thesis, Dublin, National College of Ireland.

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Abstract

This study is an examination of the impact of creating loyalty in employees to create a competitive advantage for organizations within the Hospitality industry in Dublin. To answer the issues of the study, a descriptive survey research design was employed in the present study. The sample for this research includes of randomly selected 133 workers in five selected hotels in Dublin. An electronic questionnaire-based was employed to gather required data, and out of which 114 employees fully participated in the study. The retrieved data were coded with the aid of the Statistical Package for Social Sciences, and analyzed using descriptive statistics, correlation, and linear regression. The results from the study indicated that while employees’ benefits and reward system are statistically significant in creating loyalty in employees as a source of competitive advantage, Flexible-work-arrangement is insignificant in creating loyalty in employees. It was concluded that both employees’ benefits and reward systems are a strong predictors of employees’ loyalty to create a competitive advantage. Thus, this study recommended that to ensure high retention of a skilled workforce, the management in the hospitality industry needs to give proper attention to employee’s welfare, strategically design a reward system, formulate and implement employee’ pension and medical plan to bring about the loyalty of employees.

Keywords: Employees’ Loyalty, Employees’ Benefits, Reward System, Flexible-Working-Arrangement, Competitive Advantage.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Competition > Competitive Advantage
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Employee Retention
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Hospitality Industry
Divisions: School of Business > Master of Science in Management
Depositing User: Dan English
Date Deposited: 06 Feb 2021 15:00
Last Modified: 06 Feb 2021 15:00
URI: http://norma.ncirl.ie/id/eprint/4688

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