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Impact of Talent Management on Retention of Millenials in the IT Sector Case Study of Google Ireland

Abimbola, Susan Oyindamola (2020) Impact of Talent Management on Retention of Millenials in the IT Sector Case Study of Google Ireland. Masters thesis, Dublin, National College of Ireland.

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Abstract

Retaining employees is an issue that has been of great concern to both employers and scholars studying the phenomenon. As literature concerning the research area became extensive, it gave rise to other areas of research concerning employees: talent management. Talent management has been proven as a useful strategy in retaining employees, till the rise of millennial employees. This notion is what this study set out to assess while using a sample group drawn from the millennial employees who work at Google’s European Headquarters in Ireland (Google Ireland, for short). While reviewing the literature on talent management and employee retention, it was discovered that ensuring employee satisfaction with the talent management fosters a higher retention rate and lower attrition rate. Even though this has been proven to be true for employees of the previous generation, the same cannot be said for millennial employees. This research employs the quantitative research design for the data collection and analysis. Surveys containing 6 Likert scale as well as 5 Likert scale questions were distributed to the sample group. Linear regression analysis used for analyzing the data and creating models for predicting the impact of talent management on the retention of millennial employees. The results of the analysis show that indeed, talent management can engender the retention of millennial employees. Also, the results show that employer brand is another major factor that can influence the rate at which companies can retain their millennial employees. Based on the findings of this research, more studies on the specific talent management strategies that can foster the retention of millennials should be carried out. Also, further investigation should be made on how much the image and brands of companies can influence the retention of millennials. This study concludes that talent management remains a pivotal strategy in retaining employees, regardless of the age or background.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management
H Social Sciences > HD Industries. Land use. Labor > Issues of Labour and Work > Talent Management
Divisions: School of Business > Master of Arts in Human Resource Management
Depositing User: Dan English
Date Deposited: 01 Feb 2021 11:08
Last Modified: 01 Feb 2021 11:08
URI: http://norma.ncirl.ie/id/eprint/4580

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