Dwyer, Stephen (2017) An examination of the role of sports sponsorship, and its impact on consumer behaviour and buyer consumption levels in Ireland. Masters thesis, Dublin, National College of Ireland.
Foran, Darragh (2015) Alcohol sponsorship in sport: An investigation into the effect alcohol sponsorship has on young Irish adults. Masters thesis, Dublin, National College of Ireland.
Hogg, Elliot (2021) Football as a Growing Business, an in-depth Investigation into Sponsorship and Marketing. Masters thesis, Dublin, National College of Ireland.