Items where Division is "Master of Science in Marketing" and Year is 2024

Buldakova, Anastasiia (2024) Examining female millennials’ purchase intentions for dining in Irish independent restaurants through content engagement on Instagram. Masters thesis, Dublin, National College of Ireland.

Demirtas, Ezgi (2024) The Impact of Social Media as a Marketing Communications in the Museums Industry from the Millennials’ Visitors Perspective in the Dublin. Masters thesis, Dublin, National College of Ireland.

Ghimiray, Aditya (2024) The Impact of Instagram Advertisement on the Purchase Intention Among Irish Millennials in the Fast Fashion Industry. Masters thesis, Dublin, National College of Ireland.

Lai, Pei-Han (2024) Impact of Instagram and Influencer Marketing on Taiwanese Female Millennials' Skincare Behaviors During COVID-19 and Post-COVID-19. Masters thesis, Dublin, National College of Ireland.

McGlinchey, Leona (2024) How the role of influencer marketing drives participation amongst Generation Z in GAA in Ireland. Masters thesis, Dublin, National College of Ireland.

Murhundezi, Thierry Junior (2024) Irrational vs rational spending within the fashion industry: Are Generation Z spending irrationally on fashion products? Masters thesis, Dublin, National College of Ireland.

Pereira dos Santos, Simone (2024) Above the Cup”: Examining the Relationship Between Brand Equity in Millennial Coffee Shop Preference in Ireland. Masters thesis, Dublin, National College of Ireland.

Rivera Malpica, Alby Yolanda (2024) An investigation of the Impact of Instagram Advertising on the Decision-Making Process of International Students Considering Third-Level Education in Dublin. Masters thesis, Dublin, National College of Ireland.

Sai Shaju, Aditya (2024) Unveiling the Varied Impact and Growth of Social Media Marketing across tech Industries. Masters thesis, Dublin, National College of Ireland.

Shaikh, Mohammed Bilal Khurshid (2024) How Businesses gather information from social media - (A deep insight into customers privacy concerns). Masters thesis, Dublin, National College of Ireland.

Shukla, Suvrat Ashutosh (2024) The Impact of Emotional Marketing on Purchase Intentions of Sneakers among Young Adults. Masters thesis, Dublin, National College of Ireland.

Smith Murgas, Luis Carlos (2024) An investigation of the key motivations driving sport club membership in the Dublin LGBTQ+ Community in the last 5 years. Masters thesis, Dublin, National College of Ireland.

Talankar, Akshata Sandesh (2024) Impact of Social Media Advertisements on Gen Y and Gen Z. Masters thesis, Dublin, National College of Ireland.

Thapa, Tinu Lok (2024) Investigating Motivations for Second-Hand Purchases from Ticketmaster Resellers and Assessing the Potential Impact of Loyalty Programs on Consumer Trust and Behaviour. Masters thesis, Dublin, National College of Ireland.

Trivino Weaver, Karem Lucenith (2024) Impact of web communication on usage intention of self-service kiosks in the hospitality industry. Masters thesis, Dublin, National College of Ireland.