Items where Division is "Master of Science in Marketing" and Year is 2021

A

Arruda, Rachel Peixoto (2021) Generation Z’s online shopping behaviour towards clothing in a pandemic era. Masters thesis, Dublin, National College of Ireland.

C

Carroll, Victoria (2021) The Impact of Social Media Influencers in the Cosmetic Sector based on 20 – 25-year-old Irish women. Masters thesis, Dublin, National College of Ireland.

Chiriluta, Rares (2021) An exploration of how marketing technique and promotion via Instagram drives domestic tourism in Ireland. Masters thesis, Dublin, National College of Ireland.

Cooley, Georgina (2021) Has social media had a negative effect on millennial males’ ability to build and sustain romantic relationships? Masters thesis, Dublin, National College of Ireland.

Cummins, Ian (2021) An examination of millennial attitudes to personalised online advertising in relation to data privacy. Masters thesis, Dublin, National College of Ireland.

D

Davi, Déborah Rêgo (2021) The Effects of Digital Influencers in Purchase Intentions - A detailed look at how Social Media impacts Consumer Decisions. Masters thesis, Dublin, National College of Ireland.

Doherty, Colm (2021) The impact of Instagram Influencers on the purchase intention of Centennials for holiday accommodation. Masters thesis, Dublin, National College of Ireland.

Dolan, Sean (2021) The Impact of Brand Loyalty on the Consumer Buying Decision of Millennials in the Irish Sportswear Market. Masters thesis, Dublin, National College of Ireland.

Duggan, Ellen (2021) How does the promotion of fast fashion through influencer marketing on Instagram impact Millennial’s purchase intentions, from an Irish female Millennial perspective? Masters thesis, Dublin, National College of Ireland.

F

Farrell, Gary (2021) Customer Behaviour of Microtransactions consumption amongst males 18-30 years of age. Masters thesis, Dublin, National College of Ireland.

Farrell, Gerard (2021) How has modern employer branding impacted organisations overall recruitment strategy? Masters thesis, Dublin, National College of Ireland.

Feeney, Liam (2021) A Study of the effects of web-based media platforms and how they can be of benefit for League of Ireland (LOI) football clubs in increasing fan loyalty/ engagement and fan community. Masters thesis, Dublin, National College of Ireland.

G

Gaur, Deevanshi (2021) Impact of Private Label Brands on Skin care products in the millennials buying behaviour in Ireland- A study of Primark. Masters thesis, Dublin, National College of Ireland.

H

Higgins, Katie (2021) An investigation into Internal employer branding initiatives on employee satisfaction and consumer experience within the luxury retail environment. Masters thesis, Dublin, National College of Ireland.

Hogan, Josh (2021) The Effects Of Polarisation On Consumer Psychology And Purchasing Behaviour. Masters thesis, Dublin, National College of Ireland.

Hogg, Elliot (2021) Football as a Growing Business, an in-depth Investigation into Sponsorship and Marketing. Masters thesis, Dublin, National College of Ireland.

M

Maguire, Ross (2021) Maintaining Fan Loyalty: An Examination of the Marketing Strategies Employed by League of Ireland Clubs. Masters thesis, Dublin, National College of Ireland.

Moore, Joe (2021) Social Value, Content Value and Infinite Scroll’s Roles Towards Instagram Capturing Millennial Users in a State of Flow. Masters thesis, Dublin, National College of Ireland.

Moran, Tracey (2021) Challenges Developing a Digital Marketing Roadmap for a MedTech startup in Ireland. Masters thesis, Dublin, National College of Ireland.

Murphy, Carla (2021) The Impact of Influencer Marketing on Fast Fashion Purchase Intentions from an Irish Female Millennial’s Perspective. Masters thesis, Dublin, National College of Ireland.

O

O’Connell, Ciaran (2021) The triggers and emotional appeals used in shock marketing and its effect among Irish consumers aged 25-30. Masters thesis, Dublin, National College of Ireland.

O’Connor, Daire (2021) The Effects of Music in Television Advertising on Consumer’s Brand Perception, Brand Recall and Purchase Intention. Masters thesis, Dublin, National College of Ireland.

O’Reilly, Connor (2021) The impact of Luxury Fashion on Consumer Behaviour. Masters thesis, Dublin, National College of Ireland.

O’Sullivan, Megan (2021) The impact of exposure to luxury brands on social media on self-esteem, conformity, and the counterfeit market. Masters thesis, Dublin, National College of Ireland.

R

Roche, Kelsey (2021) An Explorative Study of the Impact Peer Influence on Social Media has on Donation Behaviour, specifically towards Social Movement Non-Profit Organisations. Masters thesis, Dublin, National College of Ireland.

T

Tran, Thi Huong Giang (2021) The examination of attitudes towards buying food online in Ho Chi Minh City. Masters thesis, Dublin, National College of Ireland.

Tunney, Avril (2021) An investigation into the low female participation in apprenticeships in Ireland: a qualitative study. Masters thesis, Dublin, National College of Ireland.