Items where Division is "Master of Science in Marketing" and Year is 2018

B

Baker, Dayna Sara (2018) The Impact of Social Media Influencers as an Advertising Source in the Beauty Industry from an Irish Female Millennials’ Perspective. Masters thesis, Dublin, National College of Ireland.

Byrne, James (2018) What makes a brand cool? How coolness affects the desirability of products and services. Masters thesis, Dublin, National College of Ireland.

C

Carroll, Lorna (2018) An Exploration of Brand Experience in the context of Event Marketing. Masters thesis, Dublin, National College of Ireland.

Conlon, Katie (2018) An examination of the factors which influence a positive customer experience within the Irish hospitality industry. Masters thesis, Dublin, National College of Ireland.

D

Donohoe, Derek (2018) The impact of smartphone gambling applications on the creation of customer value among males, 25 – 44. Masters thesis, Dublin, National College of Ireland.

E

Elete, Jolomi (2018) Brand Switching behaviour among Millennial Consumers of Fast Food Brands in Dublin, Ireland. Masters thesis, Dublin, National College of Ireland.

F

Fernandez, Indira (2018) An exploration of the intentions and barriers towards waste reduction practices and how to overcome them from an Irish consumer perspective. Masters thesis, Dublin, National College of Ireland.

G

Goh, Woon Kit (2018) Social media advertising: An exploration of marketing technique and tools to combat ad-blocking and ad-avoidance. Masters thesis, Dublin, National College of Ireland.

K

King, Orla (2018) Donation Nation: An Explorative Study into Perceptions of and Donation Behaviour to the Charity Sector among the Baby Boomer Generation in Ireland. Masters thesis, Dublin, National College of Ireland.

M

Mooney, Rachael (2018) The Impact of Social Media and Social Media Influencers on Millennials Motivation Towards Gym usage. Masters thesis, Dublin, National College of Ireland.

Morris, Paula Louise (2018) An Investigation into Whether the Social Media Efforts of Businesses in the Beauty Industry Influence the Purchase Intent of Irish Females. Masters thesis, Dublin, National College of Ireland.

N

N'Diaye, Astou (2018) An exploratory case study of the use of internal marketing in an expanding Irish regional airline: understanding cross-cultural processes of employee identification with a brand. Masters thesis, Dublin, National College of Ireland.

O

O'Neill, Rory (2018) An Exploration of whether Leinster Rugby Fans are Representative of a Brand Community. Masters thesis, Dublin, National College of Ireland.

P

Piccione, Donald (2018) An exploratory study of the key factors driving hotel booking behaviour among consumers living in Ireland. Masters thesis, Dublin, National College of Ireland.

R

Roberts, Lee (2018) How Digital Out-of-Home Contributes to Traditional Out-of-Home Advertising: An Exploratory Study from the Perspective of Irish Industry Practitioners. Masters thesis, Dublin, National College of Ireland.

T

Towell, Lauren (2018) An Analysis of Sexualisation of Women in Fashion Advertisements Today from an Irish Female Millennials’ Perspective. Masters thesis, Dublin, National College of Ireland.

V

Vintea, Andreea Roxana (2018) Restaurant Service Failure in a Digital Era: An Investigation of the e-WOM Impact on Irish Millennials’ Dining Experiences. Masters thesis, Dublin, National College of Ireland.

Z

Zuniga Rendon, Marisol (2018) To examine the relationship between Millennials and social media regarding brand loyalty. To determine which factors are the drivers on social media to build brand loyalty among Millennials. Masters thesis, Dublin, National College of Ireland.