Items where Division is "Master of Science in Marketing" and Year is 2013

Thesis

Addie, Darren (2013) An Investigation in Consumer Ethics in the Online Music Industry. Masters thesis, Dublin, National College of Ireland.

Doyle, Jessica (2013) An exploratory study of Social media marketing and traditional media in the Irish Fashion Industry. Masters thesis, Dublin, National College of Ireland.

Foster, Stephen (2013) Did you enjoy your stay with us? : An investigation into (Dublin) Hotels own assessment of service performance and implications for customer retention. Masters thesis, Dublin, National College of Ireland.

Fox, Gavin (2013) Can restaurant marketers create positive electronic word-of-mouth through the use of social media? : An explorative study investigating the influence of consumer communications via social media. Masters thesis, Dublin, National College of Ireland.

Halpenny, Joseph (2013) An exploration of consumer decision making processes in the Funeral Industry. Masters thesis, Dublin, National College of Ireland.

Harris, Fiona (2013) An investigation into the social acceptance of metrosexuality in Irish society. Masters thesis, Dublin, National College of Ireland.

Hughes, Isabel (2013) Undressing the issue of ethics in fashion : An explorative study into the ethical consideration of sweatshop labour in clothing consumption among fashion conscious Generation Y consumers in Ireland. Masters thesis, Dublin, National College of Ireland.

Kelly, Barrie (2013) An examination of the key drivers that influence a consumer’s willingness to adopt mobile marketing in an Irish context. Masters thesis, Dublin, National College of Ireland.

Mangan, James (2013) A quantitative study of the effect of celebrity endorsers on consumer purchase intent. Masters thesis, Dublin, National College of Ireland.

McDonnell, Adrienne (2013) Health promotion in the workplace: employers and employee’s perspectives. Masters thesis, Dublin, National College of Ireland.

McGrath, Conor (2013) Mirror, mirror on the wall : An investigation into consumer behavior and consumption of image altering products and services in an Irish context. Masters thesis, Dublin, National College of Ireland.

Murphy, Kyra (2013) Insights into factors affecting the Irish SME pub trade. Masters thesis, Dublin, National College of Ireland.

Notaro, Ian (2013) An examination of the influence of sexual appeal usage in fashion advertising on young adult females. Masters thesis, Dublin, National College of Ireland.

O'Brien, Aoife (2013) Advertising’s portrayal of the thin ideal and its effect on Irish females’ body image. Masters thesis, Dublin, National College of Ireland.

O'Dwyer, Gerry (2013) BMW Online Brand Communities in Ireland & Brand Sponsorship and Engagement. Masters thesis, Dublin, National College of Ireland.

Ormston, Sarah (2013) An investigation of consumer perceptions of adopting an ereader. Masters thesis, Dublin, National College of Ireland.

Plunkett, Frances (2013) To explore the efficacy of Facebook as a platform for a stage matched smoking cessation intervention – a netnography. Masters thesis, Dublin, National College of Ireland.

Reiter, Sarah (2013) Is there a need for Irish beauty bloggers to be transparent in their product reviews? : A PR and Irish beauty bloggers Insight. Masters thesis, Dublin, National College of Ireland.

Whooley, Declan (2013) Measurement and evaluation of online advertising campaigns : An exploratory examination of the Irish market. Masters thesis, Dublin, National College of Ireland.