Niembro Valdes, Maria Natalia (2024) Balancing short-term profit with long-term sustainability: strategies and best practices across industries. Masters thesis, Dublin, National College of Ireland.
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Abstract
This study looks to explore the viability of short-term profitability and sustainable practices in different organizations and industries, highlighting and analyzing the best practices that this organizations have for achieving economic success while having sustainable practices. The study examines industries shaping the market's future and that can be controversial including banking, service platforms, fashion, and agricultural industries.
Employing a qualitative research methodology, the study uses semi-structured interviews with industry experts and innovators to find insights into the practical reality of sustainable practices. The research is guided by grounded theory and interpretivism, looking to develop a theoretical framework that comes from the data to encourage individuals and organizations to include these practices. The findings reveal a context where sustainability practices are usually received with resistance because of the perceived economic risks and the stablished traditional methods. However, successful case studies highlight that integrating sustainability can bring both financial and operational benefits, if companies adopt clear goals, effective financial management, and innovative technologies.
The study shows that while resistance to change is more common for mature companies, emerging businesses built with sustainability at their core value often have a smoother transition. The research also finds that there is a need for better metrics to quantify sustainable achievements. The role of consumer demand and education is also key to thrive change. Additionally, the study talks about the importance of operational efficiency and circular economy principles in achieving both sustainability and profitability.
By offering a framework of best practices, this research looks to invite organizations to balance short-term profits with long-term sustainability.
Item Type: | Thesis (Masters) |
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Supervisors: | Name Email Cullen, Brendan UNSPECIFIED |
Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > Economics > Business H Social Sciences > Economics |
Divisions: | School of Business > Master of Science in Entrepreneurship |
Depositing User: | Ciara O'Brien |
Date Deposited: | 01 Aug 2025 10:10 |
Last Modified: | 01 Aug 2025 10:10 |
URI: | https://norma.ncirl.ie/id/eprint/8403 |
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