The Role of AI Tools in Promoting Innovation and Creativity in Small Businesses in Nigeria

Enakpodia, Blessing Oghenerukevwe (2024) The Role of AI Tools in Promoting Innovation and Creativity in Small Businesses in Nigeria. Masters thesis, Dublin, National College of Ireland.

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Abstract

AI (Artificial Intelligence) is rapidly changing the world and AI technologies continue to advance and permeate various sectors including among small businesses in Nigeria. AI has emerged as a disruptive force, revolutionizing sectors, and transforming the way businesses operate. There has been a growing discourse surrounding the potential negative impact of AI and since AI is an inevitable part of our future, it is crucial to understand its positive impact on entrepreneurial endeavours, especially amongst SMEs (Small and Medium Enterprises), and the potential they hold in driving innovation. This research aims to provide valuable insights into the transformative power of AI in promoting innovation and inspiring creative thinking among small business owners in Nigeria, ultimately offering recommendations for small business owners on harnessing AI’s potential for driving sustainable entrepreneurial growth. Through a comprehensive analysis of existing literature and semi-structured virtual interviews with ten (10) business owners across industries, five (5) prominent themes emerged – (i) idea generation; (ii) alternate and efficient ways to carry out tasks; (iii) improved business operations; (iv) positive impact on decision-making and problem-solving; (v) optimism for the future.

These themes encompass AI’s pivotal role in content creation, idea generation, problem-solving, decision-making, and enhancing productivity among small businesses. These findings are particularly significant in today's competitive landscape, where small businesses strive to maintain their competitive edge and grow.

Item Type:	Thesis (Masters)
Supervisors:	Name Email Kracen, Amanda UNSPECIFIED
Subjects:	D History General and Old World > DT Africa Q Science > QH Natural history > QH301 Biology > Methods of research. Technique. Experimental biology > Data processing. Bioinformatics > Artificial intelligence Q Science > Q Science (General) > Self-organizing systems. Conscious automata > Artificial intelligence H Social Sciences > HB Economic Theory > Entrepreneurship H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions:	School of Business > Master of Science in Entrepreneurship
Depositing User:	Ciara O'Brien
Date Deposited:	06 Jun 2025 09:57
Last Modified:	06 Jun 2025 09:57
URI:	https://norma.ncirl.ie/id/eprint/7777

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