Small Firms, Marketing Practise and Marketing Competencies: Insights from the Field

Gross, Nicole, Laamanen, Mikko and Geiger, Susi (2015) Small Firms, Marketing Practise and Marketing Competencies: Insights from the Field. In: 31st EGOS Colloquium. EGOS, Athens, Greece.

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Item Type:	Book Section
Subjects:	H Social Sciences > HF Commerce > Marketing H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions:	School of Business > Staff Research and Publications
Depositing User:	Tamara Malone
Date Deposited:	17 Feb 2023 09:22
Last Modified:	17 Feb 2023 09:22
URI:	https://norma.ncirl.ie/id/eprint/6187

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