Performance of Crowdfunding in Agricultural Campaigns

Ezeonugo, Ogochukwu Pamela (2020) Performance of Crowdfunding in Agricultural Campaigns. Masters thesis, Dublin, National College of Ireland.

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Abstract

In the sphere of agricultural sector financing, the introduction of crowdfunding has served as a breakthrough in helping the financial deficiency in this sector. This study utilized previous works to understand the factors that influence crowdfunding success in agriculture campaigns. Using samples of agricultural campaigns launched on the Kickstarter platform, under the food category, the study uses regression analysis to model and investigate the factors that affect both the success and success rate of a campaign. The results of the study indicated crowdfunding performance in agricultural campaigns is affected by specific factors which project creators fail to handle when seeking for funds on a platform. The findings suggest project creators may need to use different strategies in achieving successful projects. A relatively achievable funding target and social circle expansion both offline and online to increase the number of contributors needs to be put in place at the onset.
Keywords: Crowdfunding, campaign, projects, Kickstarter, platforms, backers, agriculture

Item Type:	Thesis (Masters)
Subjects:	Q Science > QA Mathematics > Electronic computers. Computer science T Technology > T Technology (General) > Information Technology > Electronic computers. Computer science Q Science > QA Mathematics > Computer software T Technology > T Technology (General) > Information Technology > Computer software
Divisions:	School of Computing > Master of Science in FinTech
Depositing User:	Dan English
Date Deposited:	29 Jan 2021 14:36
Last Modified:	29 Jan 2021 14:36
URI:	https://norma.ncirl.ie/id/eprint/4561

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