Strategic Management: text and cases: Positioning, Devising and Implementing Effective Strategy

Beere, Rosalind (2016) Strategic Management: text and cases: Positioning, Devising and Implementing Effective Strategy. Cengage Learning, Hampshire. ISBN 9781473733312

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Abstract

What purpose does strategic management serve in business? Why do different businesses have different strategies? This dynamic textbook offers a practical and thought-provoking analysis of what strategic management is and how it can be put to good use.

Item Type:	Book
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Strategic Management
Divisions:	School of Business > Staff Research and Publications
Depositing User:	Caoimhe Ní Mhaicín
Date Deposited:	22 Jul 2015 11:32
Last Modified:	29 Apr 2016 08:56
URI:	https://norma.ncirl.ie/id/eprint/1960

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