To develop and test a conceptual model of corporate entrepreneurship: A single case study approach

Carroll, Padraig (2014) To develop and test a conceptual model of corporate entrepreneurship: A single case study approach. Masters thesis, Dublin, National College of Ireland.

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Abstract

The purpose of this dissertation is to develop and test a model of intrapreneurship which will be termed corporate entrepreneurship in this paper. Conceptual models serve a purpose in assisting with the development of an understanding of the antecedents to corporate entrepreneurship, the types of activities and behaviours of intrapreneurs and the outputs from such entrepreneurial behaviours. Further, it is required in partial fulfilment of the requirements of the National College of Ireland MBA (Master of Business Administration) program.

A qualitative case study approach of an entrepreneurial multinational public limited company that provides services locally in Ireland and across 43 countries, globally. Through the use of primary research consisting of semi structured interviews of employees at various levels of experience and responsibility within the case organisation, participant observation and documentary evidence, data will be gathered to test the conceptualised model of corporate entrepreneurship.

Theoretical conceptual models of corporate entrepreneurship and concepts found in the literature were used to develop a revised conceptual model. This model was tested during the case study to validate existing hypotheses, facilitate discovery and understanding, and to develop new working hypotheses. From the new working hypotheses a new conceptual model of corporate entrepreneurship is presented.
Following the case study, new hypotheses were developed relating to entrepreneurial strategy and intrapreneur recruitment, discovery and development as well as customer satisfaction. An interrelation between financial and non-financial outcomes of corporate entrepreneurship is discovered highlighting a cyclical relationship that can lead outputs of corporate entrepreneurship to become new antecedents to future entrepreneurial activities and outputs. Furthermore, sustainability was found to be positively affected by corporate entrepreneurship.

Opportunities for further research are then presented with those opportunities including the potential to test the newly presented conceptual model of corporate entrepreneurship via different case studies, development of expanded individual conceptual models of 1) the antecedents to corporate entrepreneurship, 2) the activities and behaviours of intrapreneurs, and 3) the outputs from those activities. Other opportunities exist to test the proposed the newly discovered constructs of unified strategies, and the interrelation of financial and non-financial outputs of corporate entrepreneurship.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HB Economic Theory > Entrepreneurship
Divisions:	School of Business > Master of Business Administration
Depositing User:	Claire Wallnutt
Date Deposited:	21 Nov 2014 15:31
Last Modified:	24 Nov 2014 12:05
URI:	https://norma.ncirl.ie/id/eprint/1806

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