An Investigation of the Scope and Nature of Marketing Management Competencies for Entrepreneurial Decision Making in Small Firms

Hill, Jimmy and Fallis, A (1994) An Investigation of the Scope and Nature of Marketing Management Competencies for Entrepreneurial Decision Making in Small Firms. In: Research at the Marketing/Entrepreneurship Interface. University of Illinois, Chicago, pp. 137-156. ISBN 088405806X

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Item Type:	Book Section
Subjects:	H Social Sciences > HB Economic Theory > Entrepreneurship H Social Sciences > HF Commerce > Marketing H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions:	National College of Industrial Relations (1966-1998) > Staff Research and Publications
Depositing User:	Caoimhe Ní Mhaicín
Date Deposited:	13 Oct 2014 08:37
Last Modified:	08 Sep 2025 14:33
URI:	https://norma.ncirl.ie/id/eprint/1655

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