Effective Marketing Education for SME Executives

Carson, David, McGowan, Pauric and Hill, Jimmy (1996) Effective Marketing Education for SME Executives. Marketing Education Review, 6 (2). pp. 59-70. ISSN 1052-8008

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Abstract

This article hypothesizes that there is deficiency in marketing training provision and argues for a new and radical approach to developing marketing decision making in small firm owner managers. A case description is given of an exploratory program on "Effective-Marketing Development" that is based upon radical learning concepts of "Adapted" Marketing Technology Transfer, Marketing Networks, Marketing competencies; amid Joint Learning. This article concludes with a speculation on future developments.

Item Type:	Article
Subjects:	H Social Sciences > HF Commerce > Marketing H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions:	School of Business > Staff Research and Publications
Depositing User:	Caoimhe Ní Mhaicín
Date Deposited:	09 Oct 2014 15:22
Last Modified:	09 Oct 2014 15:22
URI:	https://norma.ncirl.ie/id/eprint/1648

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