The Role of Business Intelligence in Marketing Decision-Making in Knowledge-Based and High Tech Start-ups

Hill, Jimmy and Scott, Terri (2002) The Role of Business Intelligence in Marketing Decision-Making in Knowledge-Based and High Tech Start-ups. In: Business Intelligence and E-Marketing, Proceedings of the IBM Workshop, 6th December 2001. De Montfort University, UK, pp. 80-82. ISBN 185721336X

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Item Type:	Book Section
Subjects:	H Social Sciences > HF Commerce > Marketing H Social Sciences > HD Industries. Land use. Labor > New Business Enterprises
Divisions:	School of Business (- 2025) > Staff Research and Publications
Depositing User:	Caoimhe Ní Mhaicín
Date Deposited:	08 Oct 2014 11:18
Last Modified:	08 Oct 2014 11:18
URI:	https://norma.ncirl.ie/id/eprint/1626

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