Philanthropy or Advertising? Corporate Giving to the Non-Profit Sector in Ireland

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Donoghue, Freda (2000) Philanthropy or Advertising? Corporate Giving to the Non-Profit Sector in Ireland. National College of Ireland, Policy Research Centre, Dublin. ISBN 0-905957164

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Abstract

This paper reports on the findings from a study of corporate giving by top companies in Ireland. Derived from a survey of the Top 1000 companies, it shows the extent of
this support, the types of beneficiaries, the reasons why companies give and the benefits perceived of such support. It outlines the main considerations in deciding who and what to support and places the findings in the context of the international situation, in general, and also of philanthropy in Ireland.

Item Type:	Book
Subjects:	H Social Sciences > HV Social pathology. Social and public welfare > Charity Organisations
Divisions:	Policy Research Centre
Depositing User:	Timothy Lawless
Date Deposited:	08 Apr 2014 10:48
Last Modified:	08 Apr 2014 10:48
URI:	https://norma.ncirl.ie/id/eprint/1116

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