How Diversification Strategies Impact the Long-term Business Growth in a Highly Competitive Technology Industry

Loh, Xien Er (2025) How Diversification Strategies Impact the Long-term Business Growth in a Highly Competitive Technology Industry. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

As technology changes fast, companies must constantly innovate to develop diverse products to avoid over-reliance on a single product that would cause them to lose market position and hinder long-term growth. Yet, despite the obvious need for diversification, there are not many research studies that dive into whether diversification truly helps them to achieve sustainable growth and stay competitive. Therefore, this research will explore how diversification strategies can promote companies' growth and maintain their competitiveness over the long run in this ever-fast-paced technology industry. A semi-structured questionnaire was used to interview the senior executive of a major telecommunications company to share the reasons for choosing a diversification strategy, the challenges they faced, and how diversification affects the company's performance. The data were analyzed alongside existing business theories to better understand how diversification supports long-term growth. The findings reveal that investing in R&D and partnering with others are key to success, but diversification can also be expensive and complicated, especially for SMEs.

Item Type:	Thesis (Undergraduate)
Supervisors:	Name Email MacDonald, Robert UNSPECIFIED
Uncontrolled Keywords:	Diversification; Technology Industry; Business Growth; Competitive Advantage; Risk; Innovation
Subjects:	T Technology > T Technology (General) H Social Sciences > Economics > Business H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Competition > Competitive Advantage H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Diversity H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Telecommunications Industry
Divisions:	School of Business (- 2025) > BA (Honours) in Business Studies
Depositing User:	Ciara O'Brien
Date Deposited:	19 Mar 2026 15:01
Last Modified:	19 Mar 2026 15:01
URI:	https://norma.ncirl.ie/id/eprint/9185

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